BRANDING VERSUS LOGOS
So, you may sometimes ask yourself, "what is the difference between branding and corporate identity?". The answer is more simple than you may think. Let's start with corporate identity and logos. Logos are simply a way for companies to identify their brand with the consumer. When you indentify with particular logo, it means that you see an object that helps you link the brand name with an image. That image could be almost anything. I think Nike is a great example to use. Take a look at the Nike logo. Is it complex? Was it difficult to create? The answer to those questions is no. If that's the case, then what makes the Nike logo so well-known throughout the world? Well, not their logo, but their branding.
So, what exactly is branding? Branding is an emotional connection made between the company and it's target audience. If I offer cancer treatments, I may want to instill a feeling of security, trust and empathy. The way your customers feel about your company will determine the way they interact with it. Find the right emotions to envoke and then connect those emotions with your target group. Voila! Branding!
Now that you have a better understanding of the differences between logos and branding, ask yourself: are you doing what is necessary to create the proper emotional campaign that will draw in your target audience? If not, you will find numerous benefits in aligning with a reputable marketing and branding agency. Remember, it's not what you are gaining through proper marketing, it's understanding what you are losing. I hope this helps!
CEO - SKY HIGH WORLDWIDE